The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential.
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Google Tag Manager simplifies the management of marketing tags on your website without code changes.
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cookiePreferences
Registers cookie preferences of a user
2 years
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Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
session
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Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
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Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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2 years after last activity
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Used to monitor number of Google Analytics server requests
10 minutes
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30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
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6 months after last activity
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2 years after last activity
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18 months
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Used by Google Analytics to determine which links on a page are being clicked
30 seconds
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ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
SourceBuster is used by WooCommerce for order attribution based on user source.
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Description
Duration
sbjs_session
The number of page views in this session and the current page path
30 minutes
sbjs_udata
Information about the visitor’s user agent, such as IP, the browser, and the device type
session
sbjs_first
Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_current
Traffic origin information for the visitor’s current visit to your store
session
sbjs_first_add
Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_current_add
Timestamp, referring URL, and entry page for your visitor’s current visit to your store
session
sbjs_migrations
Technical data to help with migrations between different versions of the tracking feature
session
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